A two-phase engagement combining data intelligence infrastructure with precision paid media to fill 110 rooms per month for the Superhero Hotel residency program.
Frontier Tower has 150,000 dormant event subscribers and a new 28-day founder residency to fill. This engagement activates both levers simultaneously: enriching and segmenting the existing database to unlock organic pipeline, while building a precision paid media operation to acquire net-new founders from outside San Francisco.
Transform 150,000 raw event subscribers into scored, segmented, and actionable contacts using Myosin's 494M-record data infrastructure. All enriched data syncs directly back into Frontier's Attio CRM.
Pull 150K contacts from Frontier's Attio CRM via API. Deduplicate, normalize, and prepare for matching.
SHA-256 hash emails and match against 494M records. Append demographic, financial, behavioral, and intent attributes.
Apply weighted scoring models across five priority cohorts with full attribution, confidence thresholds, and overlap detection.
| Segment | Focus | Key Signals |
|---|---|---|
| Member Conversion | High propensity to become paying Frontier Tower members | Event frequency, engagement depth, local presence |
| Office Tenants | Teams/professionals with leasing intent | Firmographics, company stage, team size signals |
| Hotel Guests | Frequent travelers to SF for the Superhero Residency | Travel patterns, founder status, fundraising activity |
| RE Fund Investors | HNWIs with real estate investment history | Property ownership, investment portfolio, net worth |
| VC Fund Investors | Active angels, fund managers, and founder-operators | Portfolio activity, check size, sector alignment |
Real-time KPI tracking with individual contact drill-downs, segment distributions, and match quality metrics.
Segment-specific messaging frameworks, hooks, urgency scoring, and cross-promo safety protocols.
Enriched profiles and cohort scores pushed back into Attio as custom fields. Continuous, automated updates.
Transparent explanations for every contact score. Full audit trail showing which signals drove segment placement.
Fill 110 rooms per month by reaching founders traveling into San Francisco from Europe, LATAM, and APAC. The enrichment pipeline feeds lookalike and retargeting audiences directly into the media operation.
| Metric | May (Test) | June (Scale) | July+ (Optimize) |
|---|---|---|---|
| Organic Rooms | ~15 | ~35 | ~35 |
| Paid Media Rooms | ~15 | ~75 | ~75 |
| Blended CPL | ~$50 | ~$46 | ~$38 |
| Conversion Rate | ~6% | ~8% | ~11% |
| CAC | ~$833 | ~$575 | ~$345 |
| Paid Revenue | ~$36,000 | ~$180,000 | ~$180,000 |
Key trajectory: CAC reduces approximately 60% from $833 to $345 over three months as the funnel matures, creative optimizes, and enrichment-powered audiences compound.
The engagement is structured so enrichment insights directly feed paid media targeting. Biweekly alignment calls (5 PM PT) keep both workstreams synchronized.
The investment is structured to de-risk the engagement: a contained pilot validates the enrichment model before full rollout, and paid media fees are tied directly to performance.
| Line Item | Amount | Notes |
|---|---|---|
| Data Intelligence (Fixed) | $20,000 | $5K pilot + $15K full rollout |
| Paid Media Management (6%) | ~$23,760 | 6% of ~$396K paid-attributed revenue |
| Ad Spend (Client-Funded) | $51,000 – $73,000 | Paid directly to Meta/LinkedIn; not Myosin revenue |
| Total Myosin Investment | ~$43,760 | Enrichment + estimated media management |
Website and landing page optimization
Photography, video editing, copywriting
Aligned voices to amplify the brand
Sequences for non-converting leads
Biweekly alignment calls (2x/week during onboarding, transitioning to 1x/week at steady state). Scheduled at 5:00 PM PT to accommodate Hong Kong timezone. Async updates via shared Slack channel.
Monthly performance reports covering both workstreams: enrichment pipeline health, segment activation rates, paid media KPIs, and CAC trends. Executive dashboard access is always-on.
Initial engagement: 6 months from contract execution. Paid media operates on a rolling monthly basis after the initial 3-month commitment. Either party may terminate with 30 days written notice.
All enriched data, dashboards, and playbooks are property of Frontier Tower. Myosin retains ownership of proprietary scoring algorithms and matching infrastructure. Ad accounts are client-owned.
Let's finalize scope and get the contract signed. We're targeting a May launch.
Start Engagement →