A focused 3-month paid media engagement to fill rooms for the Superhero Hotel residency program, targeting founders traveling to San Francisco from Europe, LATAM, and APAC.
Frontier Tower has a new 28-day founder residency to fill. This engagement builds a precision paid media operation to acquire net-new founders traveling to San Francisco from Europe, LATAM, and APAC — with a 3-month commitment and performance-based pricing.
Fill rooms by reaching founders traveling into San Francisco from Europe, LATAM, and APAC through precision paid media on Meta and LinkedIn.
| Metric | May (Test) | June (Scale) | July+ (Optimize) |
|---|---|---|---|
| Paid Media Rooms | ~15 | ~75 | ~75 |
| Blended CPL | ~$50 | ~$46 | ~$38 |
| Conversion Rate | ~6% | ~8% | ~11% |
| CAC | ~$833 | ~$575 | ~$345 |
| Paid Revenue | ~$36,000 | ~$180,000 | ~$180,000 |
Key trajectory: CAC reduces as the funnel matures and creative optimizes over three months. Performance is validated against the $12,000 minimum booking threshold after Month 1.
A focused 3-month paid media engagement with a performance checkpoint after Month 1. Weekly alignment calls (5 PM PT) keep the operation synchronized.
A $7,500 upfront retainer secures the engagement. Myosin draws against this balance via a 6% revenue share on paid media-attributed bookings. Once the retainer is exhausted, the 6% rev share continues as standard monthly invoicing.
| Line Item | Amount | Notes |
|---|---|---|
| Upfront Retainer | $7,500 | Due at contract execution; rev share draws against this balance |
| Ongoing Rev Share (6%) | ~$16,260 | Additional 6% invoiced monthly once retainer is fully drawn |
| Ad Spend (Client-Funded) | $51,000 – $73,000 | Paid directly to Meta/LinkedIn; not Myosin revenue |
| Total Myosin Fee | ~$23,760 | $7,500 retainer + 6% rev share on paid bookings |
Website and landing page optimization
Photography, video editing, copywriting
Aligned voices to amplify the brand
Sequences for non-converting leads
Biweekly alignment calls (2x/week during onboarding, transitioning to 1x/week at steady state). Scheduled at 5:00 PM PT to accommodate Hong Kong timezone. Async updates via shared Slack channel.
Monthly performance reports covering paid media KPIs, CAC trends, and booking attribution. Transparent reporting via dedicated landing pages and UTM tracking.
3-month engagement from contract execution. If a minimum of $12,000 in bookings is not achieved after the first month (with the minimum defined ad spend of $8K–$12K deployed), the Client has the ability to terminate early with 15 days written notice.
Ad accounts, creative assets, and landing pages are client-owned. Myosin retains proprietary campaign methodologies and optimization systems.
Let's finalize scope and get the contract signed. We're targeting a May launch.
Start Engagement →